Design for Hong Kong
A necessary solution to the city’s overwhelming issue of space, population, and the reality of death
A necessary solution to the city’s overwhelming issue of space, population, and the reality of death
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1. Fix existing issues:
1. Fix existing issues site issues.
Animation glitches on homepage made it easy for user to skip value prompt. Missing or sparse content on product page.
1. Fix existing issues:
2. Introduce product education.
Brand is easily confused with Apple Tv due to similar names. Brand and product clarity and education needed for differentiation to be clear to customers.
1. Fix existing issues:
2. Mobile needs to be as impactful as desktop.
Customers are coming to the site primarily on mobile. The experiential animations need to be as impactful on mobile as desktop.
2. Education:
The site saw an average increase of 35% of additional visitors within the first couple months of implementation.
Time spent by users on the site also increased by 10%, and bounce rate decreased by 7%.