How might we empower women to be better investors and close the female investing gap?
Freemium investing app that is inclusive to investors at any stage of their learning journey.
How might we empower women to be better investors and close the female investing gap?
Freemium investing app that is inclusive to investors at any stage of their learning journey.
Women invest 40% less than men. Lemon is designed to address common barriers to entry in investing for women and new investors. It is a freemium platform that allows customers to easily view their investing data, create an investment plan, join encouraging communities to gain confidence in investing, learn from free resources, and get advice from paid experts.
Interns: Joshua Yao, Ndyia, Emmanuel, Emerson Burd
UX project lead. I led a small team of interns through research, design process, and execution.
The team utilized mural to collaborate remotely; mapping customer interviews, journey maps, industry research, and our team’s thoughts moving as we moved through the design process.
We completed a user flow to show how our investors would interact with the Lemon. This is an important stage of the wireframing process.
Wireframes were laid out to show the user process flow functionality and work out all the features before rendering in a higher fidelity for user testing.