the problem is that
kids 6 to 10 on average
grow 5 to 7 pounds a year
and 5 inches a year
A rain jacket that grows with a child; made to last longer for the child wearing it and whom it is passed to
Team: Jordan Jones, Melissa Shuford, Natalie Ouma
Parents are buying clothes for their kids only to throw them away when they outgrow them 6 months later. This creates a lot of waste, and the already expansive children’s clothing market is only expected to grow.
2nd largest industrial polluter
10 percent of global emissions 135.6 billion dollar industry
current raincoats are
material intensive, infrequently worn, and toxic. The options for more sustainable jackets are few and far between and almost always expensive. The other option is disposable rain ponchos which are
We found that there is a market for sustainable raincoats.
why not create a
sustainable raincoat that grows with you?
We researched where in the body a child in our age group was most likely to grow to determine where areas of adjustment needed to be. Then we brainstormed to figure out how the jacket would adjust. We decided it needed to be simple to understand, applicable to multiple body types, and easily transferable once the user has grown out of it.
easy to understand
accommodating to varying body types/genders
the decision was made to create a loose jacket that cinches at the sleeves and waist
The design is unisex and simple to appeal to different parents and kids. The pattern was incorporated to add an element of excitement to keep the child engaged in the design for the years they will use it. The sleeves are meant to be an ode to growth charts.
sleeve unrolls as the child grows to show a pattern
This is the pattern for the jacket with a material overlay. The jacket is pulled over the head and wrapped around and buckled to conserve material.
The coat adjusts at the belt and the sleeves to expand to fit the child while they are growing. Ideally this would allow the coat to last three years. This is a lot longer than the 6 months that most children take to outgrow their jackets. The colors are deliberately neutral. The yellow is an nod to traditional raincoats.
We created character illustrations to explain the user journey because we want the user to not just understand the important of closing the loop but to be excited about it.
illustration of the
Hansh gets his coat in the mail and tries it on for the first time.
As he grows up he unrolls the sleeves and loosens the buckle to make it fit him better.
When it doesn’t fit him anymore he packages it up and writes about his experience wearing it. He sends both back.
Scout evaluates the coat to be in good condition and sends the jacket to Li who reads the story and begins hers.
This project required very thorough material research to meet cradle to cradle standards.
We used C2C natura, candelilia wax, C2C dystar, organic cotton, hemp, and alluminum as they were durable as well as sustainable.
The cycle below shows the flow of materials to prove that its life cycle is circular.
neutral colors with bright yellow details
a nod to
traditional rain jackets